CAMPAIGN:
YARD SALE
EXCLUSIVE BBQGUYS WEEKLY SUMMER SALES EVENT
ROLE:
DESIGNER
MOTION + GRAPHIC DESIGN
MARKETING POV:
The goal of Yard Sale campaign is to package real savings in a branded event that emphasizes BBQGuys’ expertise, build brand trust and encourage repeat purchases. The key takeway is that BBQGuys offers the best in outdoor living.
KEY TAKEAWAY:
BBQGUYS.COM IS THE OUTDOOR LIVING EXPERT
CREATIVE SCOPE:
Yard Sale is meant to feature key promotions on a weekly basis to our existing customers via e-commerce banners, email, SMS and organic social channels. As the sole designer on this campaign, I designed promo-driven channel assets to deploy for 6 weekly drops throughout the summer. The creative assets needed to be loud but not disruptive to our usual sales campaign. With the use of white-room imagery and the BBQGuys signature orange color palette, assets were on-brand but deal specific. From the start of this campaign, we have seen purchases skyrocket 173% for TITAN outdoor TVs and Blaze grills.
